• People aged 55 and over are an intergenerational pivot playing a key role in passing on food cultures and practices to their children and grandchildren, as well as in supporting older relatives. By renewing its support, the Roquette Foundation for Health aims to accompany the development of tools aimed at these seniors to give them the keys, and become a real “resource” promoting health, well-being and fitness to their children & grandchildren. Seniors who wish to continue to “stay in life” will be supported by the VIF program and local players, to help them make the most of their transition to retirement and forge dynamic links with local associations.

The originality of the Vivons en Forme program, with its approach based on social marketing and collective impact, makes it possible to innovate in the implementation of actions to benefit the health of all. The program, aimed at people aged 55 and over, will focus on 3 key areas:

– A compilation of best practices for this target audience, reviewed and enriched by a committee of experts, including geriatricians: Book Seniors

– Co-construction of tools, training and content defined by the committee of experts and aimed at local players

– Continuous improvement of content aimed at this audience, and to roll out the program nationwide.

The 55-75 age group now represents over 20% of the French population, a figure that has almost tripled in less than 40 years. Younger seniors, who are particularly close to their children and grandchildren, are also pivotal to tomorrow’s society: the key messages conveyed to them can also be used to change the behavior of the youngest among them.

Translated with DeepL.com (free version)